Sally Swanson

Executive Director

Sally joined the Foundation in 2016 and is establishing effective business processes and diversified fundraising practices in collaboration with an engaged board of directors. Sally has been a nonprofit development director for over fifteen years and has conducted multi-million dollar campaigns. Sally spearheads the Foundation’s strategic planning efforts and is out in the community matching donors to library programs.

Sally received a BA in Communication from the University of Houston, and her post-baccalaureate studies have focused on statistical analysis, which have led to developing campaign analytics and outcome methodologies. Sally has served on nonprofit boards since 2001.

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Avis McCray

Development Manager

Avis McCray joined the Foundation in 2017 and hit the ground running in preparation for our inaugural Beyond the Page Luncheon. Avis has over 20 years of experience in nonprofit work, including Raiser’s Edge. Avis’s goal is to connect us to donors that match our mission. Through donor prospecting, research and streamlining our systems, Avis will grow and steward our donor base and work with our Executive Director to develop and implement a strategic fundraising plan that will allow the Foundation to meet its goals and Houston Public Library's programmatic goals.

Avis attended the University of Phoenix where she studied Human Services Management, and she is a member of the Greater Houston Partnership.

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Crystal Rodriguez

Grants Coordinator

Crystal Rodriguez has been a life-long lover of books, beginning from her childhood days imprinted by Houston Public Library’s own Moody Branch. Instilled with a love for reading and writing, Crystal’s advocacy for literacy has supported the Houston community by teaching ESL to refugees and AP English to High School students. Alongside of Frankenstein, one of Crystal’s all-time favorite books is The Diary of Anne Frank. Inspired to be a writer, she also plans to explore her personal passion for creative writing.

Crystal is very excited to have joined the Foundation in 2018 and plans to continue to serve the city through embodying the backbone of the Foundation who supports the imperative initiatives of the HPL with an emphasis on community programs and neighborhood libraries.

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Amber Hughes Moore

Marketing & Communications Manager

Amber joined the Foundation in the fall of 2019 and is prepared to showcase the foundation in the Houston area via dynamic communication opportunities. Amber brings several years of nonprofit experience with her wearing many different hats in her past positions. She hopes to achieve the mission and vision of HPLF in all that is produced.

Amber graduated from Texas A&M University-Corpus Christi with a BA in Communication Studies. In her spare time, she enjoys spending time with her family and fur children. The Bridge to Terabithia is the first book she ever fell in love with and her passion for reading continues on.

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